The first time someone visits ALDI, it can be a bit confusing. Renting carts for a quarter? Self bagging groceries? Signs that talk to shoppers? Well, maybe the last one is only true for the spots we shot introducing the brand’s new tagline, It’s An ALDI Thing. ALDI wanted to highlight that they’re a category leader when it comes to low prices and as the old saying goes, “Cucumbers don’t lie.”