PRSSA CHICAGO WINNER (Best use of video & social)
How do you follow up the craziest bowl game in the history of bowl games? Enlist future Hall of Fame punter and ESPN personality (emphasis on personality) Pat McAfee to become the Master of Cheez - the EmCheez, if you will.
Pat was all over social media encouraging fans to join in the fun and spread the Cheez in a way only he could: Giving away a chance to hang out with him in two-story Cheez-It box seats, coming out of retirement for one night for charity, and giving the oft under-appreciated kickers and punters a pregame pep talk.
